Turn your website into a recruiting and revenue engine.
Our team audits every inch of your experience—from the hero message to the final form submit—and hands you a polished roadmap to convert more players, parents, and partners.
- Turnaround
10 days
From kickoff call to final handoff with room for Q&A.
- Action items
30+ recommendations
Prioritized list of quick wins, experiments, and builds.
- Implementation support
30 days
Slack and email follow-up while you ship improvements.
Trusted by hockey academies, junior clubs, and training companies modernizing how they present their programs online.
Deliverable snapshot
Example callouts we surface
- 1Replace the hero headline with a statement that names the athlete level and outcome. Pair it with a CTA that promises a calendar slot—not a generic contact form.
- 2Move social proof above the fold with league badges and testimonials to answer the “Why you?” question within the first scroll.
- 3Compress oversized hero media and remove render-blocking scripts. This saves 1.2s on mobile load and keeps ad campaign traffic from bouncing.
What we evaluate
A hockey-specific review that covers story, structure, and performance.
We blend product, marketing, and coaching expertise to make sure your website wins attention and trust from athletes, parents, and partners.
Positioning & story
We reshape the first-impression copy so recruits and parents instantly understand who you are, what makes you different, and what to do next.
Conversion pathways
We stress test nav, CTAs, and forms to remove friction, repair leaks, and build a flow that funnels visitors toward trials, consults, or ticketing.
Visual hierarchy
We call out layout, spacing, and component tweaks that direct focus to the moments that matter and make the experience feel premium.
Speed & accessibility
We benchmark page performance, mobile responsiveness, and accessibility to keep your experience fast and inclusive.
Trust & proof
We strengthen social proof, roster credibility, and safety messaging so families feel confident reaching out.
Search & structure
We review your URL structure, headings, and schema opportunities to keep organic growth compounding.
What you walk away with
A guided action plan that your team can implement immediately.
You receive everything in a neatly organized package—ready to share with leadership, design, or marketing so progress starts right after the call.
- Executive summary that frames the opportunity and key risks.
- Loom walkthrough (45-60 minutes) with annotated screens and live notes.
- Prioritized roadmap sorted by effort vs. impact so you know what to ship first.
- Rewrite-ready copy blocks for hero, pricing, and contact sections.
- Technical checklist covering performance, accessibility, tracking, and SEO hygiene.
Inside the roadmap
- Quick wins
- 7 tasks · High ROI
- Build projects
- 5 sections · Design support included
- Experiments
- 4 tests · A/B ready
How it works
Structured collaboration that keeps momentum high.
We run a tight process so you get clarity quickly, stakeholders stay aligned, and action items never disappear into a doc.
Schedule a kickoff call- 1
Kickoff & goal alignment
We host a 45-minute call with your stakeholders to understand audience mix, KPIs, and current sticking points. You walk away with a confirmed timeline.
- 2
Deep dive audit
We get into the weeds—recording walkthroughs, stress testing flows on desktop and mobile, and benchmarking against high-performing hockey programs.
- 3
Delivery & working session
We present the findings live, share a structured deck, and hand off the annotated Loom so your team can digest at their own pace.
- 4
Implementation coaching
You receive 30 days of async support. Drop progress updates or questions and we’ll weigh in on copy, design, or prioritization as you ship.
Sample wins
Real examples of changes that moved the needle.
Every insight ties back to data. We flag the problem, suggest the fix, and estimate the lift so you know what success can look like.
Clarify the hero message
Rewriting the hero headline and pairing it with a confident CTA drove clarity around the program promise and removed hesitation for families comparing options.
Restructure navigation
Grouping resources, programs, and staff bios under intuitive labels reduced overwhelm and helped visitors find the next step faster.
Speed tune mobile pages
Compressing hero media, deferring scripts, and tidying layout shifts kept busy parents from abandoning the site on LTE connections.
“Elite Hockey HQ gave us a punchlist that finally aligned the coaching staff, marketing team, and ownership. We shipped the top fixes in two weeks and saw inquiries climb immediately.”
Investment
$1,250 flat for the full review, roadmap, and 30 days of support.
No hidden fees, no upsell pressure. If you implement the plan within 60 days and don’t see measurable improvement in conversions, we’ll roll the fee into a hands-on engagement.
What’s included in the fee
- Full site audit (up to 10 key URLs) with annotated screenshots.
- Copy rewrites and design references for pivotal sections.
- Prioritized action plan inside a shareable workspace.
- 30 days of async support for clarifications and reviews.
- Who is the website review for?
- We work with hockey academies, travel programs, junior clubs, and product teams that need an outside perspective to tighten conversion and storytelling.
- Do you implement the recommendations?
- The review delivers a prioritized roadmap, rewrites, and design references so your team can move fast. If you need hands-on help, we can scope a follow-on engagement.
- Can you coordinate with our designers or developers?
- Absolutely. Invite them to the kickoff and delivery calls—we will tailor feedback to their workflow and stick around for async questions during the implementation window.
- What assets do you need from us before starting?
- Send us access to your current site, recent analytics exports, and any brand guidelines or positioning docs so we can audit in context.