Pricing
Priced for players.Built for hockey.
Start free with a real season plan for your level and position. Upgrade when you want unlimited coaching, a weekly review of your plan and the full analytics.
Free
A real training plan, free for good: your season program, the tracker, readiness, nutrition and a daily AI coach allowance.
$0/ month
Free forever · no card needed
- A year-round plan for your level and position that moves with your season, ready when you finish sign-up
- Live workout tracker, with bodyweight and home-gym swaps so every program session works without a full gym
- Daily readiness from your check-in, game schedule and WHOOP or Apple Health, with today’s session adapted to it
- Nutrition targets and logging, with game-day fueling windows
- AI coach: 5 messages a day, with Mindset Mode and saved chats
- 3 free meal-photo macro estimates you confirm
- Hockey IQ: one credited 12-rep session a day
- Shot Lab, Skating Lab, skill videos and every calculator
Athlete Plan
Most popularEverything in Free, plus unlimited coaching, a weekly review of your plan and the full analytics.
$9.99/ month
or $89.99 / year billed annually
7-day free trial · cancel before billing starts
- Everything in Free
- Unlimited AI coach, with no daily cap
- Weekly plan review: the AI coach checks your next 7 days against your games, readiness and training load, and suggests up to 4 changes you accept or skip
- Full analytics on the web: workload, PRs, heatmaps, goals, a training forecast and your shot speed against the NHL EDGE pro range
- Unlimited meal-photo macro estimates
- Hockey IQ: credited reps past 12 a day, your slow reads and your rank
- Voice set logging and saved custom programs, on the web
Custom Coaching
A coach who builds and runs your plan with you, on top of everything in the Athlete Plan.
$299/ month
or $2,699 / year billed annually
or $1,499 every 6 months
- Everything in Athlete
- Two 45-min video calls per month
- Fully custom training + nutrition plan
- Weekly check-in via app · < 24h reply
- Plan rewrites at every season phase
- Film review · 2 clips per month
- Direct text line to your coach
All plans
Every plan, every price.
All Elite Hockey HQ pricing in one place, in US dollars. Six-month and annual billing are charged up front, once per period.
| Plan | Monthly | 6 months | Annual | What you get |
|---|---|---|---|---|
| Free | Free | Free | Free | A year-round plan for your level and position, the live tracker, daily readiness, nutrition targets, and 5 AI coach messages a day. |
| Athlete Plan | $9.99 / month | Not offered | $89.99 / year | Everything in Free, plus unlimited AI coaching, a weekly AI review of your plan, and full analytics. |
| Custom Coaching | $299 / month | $1,499 / 6 months | $2,699 / year | Everything in Athlete, plus a 1-on-1 coach: video calls, a coach-built training and nutrition plan, film review, and a direct text line. |
Compare
What each plan unlocks.
Checked against what each account can open in the app today. Voice logging, the program builder and most analytics views are on the web, and Custom Coaching runs in your browser.
| Features | Free | Athlete Plan | Custom Coaching |
|---|---|---|---|
| Training plan & tracker | A year-round plan for your level and position that moves with your season; live tracker and past workouts; bodyweight and home-gym swaps for every program session | Everything in Free, plus saving your own programs from the program builder (web) | Everything in Athlete, plus a coach-built daily plan, rewritten at every season phase |
| Dashboard & readiness | Today’s briefing and session, readiness and recovery, this week and your streak; today’s session adapts to your readiness, and Athlete sections show as locked previews | The full dashboard, with your Hockey IQ, records and weekly-review cards unlocked | Plus the custom plan dashboard, with daily check-ins and coach replies |
| AI coach | 5 messages a day, reset at midnight your time, with every topic, Mindset Mode and saved chats | Unlimited messages | Unlimited messages, plus a direct text line to your coach |
| Weekly plan review | A locked preview on your dashboard and My Program | Each week, up to 4 suggested changes to your next 7 days (move a session, trim volume, ease intensity, swap for recovery, rest before a game), each one yours to accept or skip | Included, alongside plan rewrites from your coach |
| Analytics | A sample-data preview on the web; your last 7 days of game impact in the iPhone app | Web: workload, intensity, PRs, heatmaps, goals, a weekly training-minutes forecast and your shot speed on the same axis as the published NHL EDGE range. iPhone: fitness index, sleep and load vs recovery over 7, 30 or 90 days | Plus weight, calorie and training graphs in your custom plan |
| Nutrition | Nutrition targets, meal logging and game-day fueling windows | Everything in Free | A fully custom nutrition plan, with meals your coach approves |
| Meal-photo macros | 3 free estimates, each one confirmed before it is logged | Unlimited estimates | Unlimited estimates |
| Hockey IQ & leaderboards | The public 12-rep trainer, one credited 12-rep session a day, and the top-10 boards | Credited reps past 12 a day, your slow reads across sessions, your rank on the weekly board and your position-and-age leaderboard | Everything in Athlete |
| Labs, videos & tools | Shot Lab, Skating Lab, skill videos, the reaction trainer and every calculator | Everything in Free | Everything in Athlete |
| Wearables | WHOOP, and Apple Health through the iPhone app, feed today’s readiness, recovery and HRV | The same sources, charted over time in your sleep, recovery and load analytics | Everything in Athlete |
| Human coaching | — | — | Two 45-min video calls a month, film review of 2 clips a month, check-in replies within 24 hours and a direct text line to your coach |
FAQ
Questions, answered.
- Can I try Elite Hockey HQ before subscribing?
- Yes, two ways. The free plan is yours to keep, no card needed: a training plan for your level and position, the tracker, daily readiness, nutrition targets and 5 AI coach messages a day. When you want more, your first Athlete Plan subscription starts with a 7-day free trial, and billing only starts if you keep it.
- Do I need special equipment?
- No. Every session in our season programs works with bodyweight only or a home gym: each gym lift has a bodyweight and a home-gym swap, and each home-gym exercise has a bodyweight swap.
- Can I switch plans later?
- Yes. Upgrade from Free whenever you like. You hold one paid plan at a time: Custom Coaching includes everything in Athlete, so if you move up, your Athlete subscription stops renewing at the end of its current period. Manage or cancel any time from Settings, which opens the Stripe billing portal.
- Does the AI coach cost extra?
- No. Every account gets 5 coach messages a day, reset at midnight your time. The Athlete Plan and Custom Coaching make it unlimited at no extra cost.
- Is nutrition guidance included?
- Yes. Every account gets nutrition targets, meal logging and game-day fueling windows, plus 3 meal-photo macro estimates you confirm before they are logged. The Athlete Plan makes photo estimates unlimited, and Custom Coaching adds a fully custom nutrition plan from your coach.
Have a different question? Reach out to support@elitehockeyhq.com and we'll get back to you as soon as possible.
Get started
Try Athlete free
for 7 days.
Unlimited AI coaching, a weekly review of your plan and the full analytics, on top of everything free. Billing only starts if you keep it.